Name brands vs. store brands

Helpful Hints for the Home - Name Brands vs. Store Brands

I went to college at Auburn University and don't laugh, I majored in Home Economics Education. I actually learned a few things that I still remember. One day our cooking teacher had us do a blind taste test of name brand vs. store brand products. (I always think of a blind test being one where people are blind folded and say what they like best.) Anyway in our case the products were unlabeled and we simply wrote on a piece of paper which one we liked best.

In almost all cases, the store brand products tasted just as good as the named brand ones. The teacher told us that the reason why the named brand products were so much more expensive is because of advertising costs. Look at the mustards, for instance. The two mustards probably taste the same, yet French's is almost $1.50 more expensive. Really? We are just talking yellow mustard. And what about our good old Aunt Jemima. She makes good syrup, but with that price it should have some gold in it! Needless to say. I almost always buy store brands.